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In today's global economy, all companies from Fortune 100 powerhouses to small businesses look internationally for opportunities to grow. With so much at stake, trainers and other presenters who represent these companies often feel tremendous pressure to succeed.

Unfortunately, many people use approaches that work in their home countries but aren't effective when they speak to audiences from different cultures. Presenters might be experts on their content, products, or services, but may know little about the audience's culture. This often leads to cultural miscommunication, which can cost companies millions of dollars in lost sales, project delays, and damaged business relationships. Now more than ever, presenters who operate on the global stage need to understand the impact of cultural differences on how they communicate.

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