Managing Marketing and Advertising

Managing Marketing and Advertising



The RTO is ultimately responsible for ensuring transparent and accurate information about its services and performance is accessible to prospective and current learners and clients, regardless of any arrangements to have this information distributed on behalf of the RTO.

During this webinar we will describe the content requirements for accurate marketing practices in line with Standards 4 and 5. The workshop will provide some case scenarios to illustrate best practices, and will explore strategies to develop and monitor marketing content in line with these standards.


Learning Objectives

  • Understand the new requirements for accurate marketing practices
  • Identify the minimum information required to be published by the RTO about its services and performance
  • Identify strategies to monitor marketing practices 


Application Objectives

  • Audit current marketing material, within two weeks
  • Update all current marketing material, within three weeks
  • Review and update marketing policies and procedures in line with new RTO standards, within one month 


Event Properties

Event Date
18 May 2021 12:30 pm
Event End Date
Individual Price AUD95.00
Location Live webinar - 1.5 hours

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